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The Play.com Phenomenon

After the much trumpeted Christmas success of the online shopping website Play.com, even the most ardently techno-phobic business owner would now have to concede that love it or hate it, the online market is here to stay. Especially in retail.

 

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And little wonder really. Many of us aren’t the least bit surprised. If a business process can be simplified, made more efficient, reliable and more cost effective to boot, it only stands to reason that it should be the massive success that Play, Ryanair and other sites have become and deserve to be. Yet “online” remains a hard sell, with many local companies preferring to stick to what they know, even if their competitors are moving with the times and profiting handsomely as a result. The number of small local companies without even as much as a company web page remains astonishing.

 

Any local manager considering moving some of their processes online or looking at setting up a new company website may like to contact Midlandjobs for some free advice. We’ve been through it all – a couple of times at this stage. And for all of the benefits of going online, there’s no shortage of pitfalls for the uninitiated – a small amount of advice goes a very long way. The sooner you get started, the sooner you reap the rewards. We can be reached anytime at info@midlandjobs.ie and we’re happy to help.

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